NCASI celebrates its 75th anniversary with a new brand and renewed commitment to delivering positive impact
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The year 2018 marks the 75th anniversary of NCASI’s founding. As a reflection of NCASI’s accomplishments and vision for the next 75 years, we are pleased to announce the creation of the new NCASI brand. The fresh look is designed to be forward-looking while communicating the essence of the organization and what it aspires to be—a globally recognized preferred provider of relevant environmental science and data that promotes the sustainable use of earth’s resources, informs regulatory policy, educates, and optimizes industry operations.
The new brand mark combines a leaf and magnifying glass—conveying that NCASI’s expertise in identifying solutions related to environmental and forestry sustainability is derived from a focus on scientific approaches and data. The new tagline, Impact. Science. Solutions., communicates NCASI’s focus and how we provide value to member companies. In simple terms, it tells the why, the how, and the what we do as an organization—every day.
In the words of President and CEO, Dirk Krouskop, “NCASI’s anniversary is a time to reflect on the advances in environmental science and forest sustainability made by the industry over the last 75 years, and the role that NCASI has played in these accomplishments.”
Please join us in our excitement! In the coming weeks and months, you will see more of the new brand and continue to experience the various facets of our unique value proposition.